Paste Magazine's Love Fest

Paste Magazine maintains the momentum of their UGC Obamicon success with the Valentine themed “Luvicon” campaign. And yes, I love it for all the reasons I talked about in my inaugural post. Paste has this down to a science now. This is the subscriber email that was sent during the Valentine’s rush. I’m hoping Paste will share some of their data regarding Zazzle conversions or cost per new customer acquisition. We sit, wait, and admire our own handiwork in our own Luvicon gallery.
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