Nine West - Photo booth

If you read my previous post then you know I’m a big fan of a well executed UGC campaign. At the risk of being redundant and becoming a one note thinker, I have to say that I’m loving Nine West’s new UGC PHOTOBOOTH effort designed to promote their new NWBI range. I actually clicked through from an email the minute I got it. They may have another “elf yourself” or “obamicon” sized opportunity for their audience. Why?

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