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Bravo for Bravo's Social Media Execution
I haven’t been watching Bravo’s “Housewives of…” franchise but I sure have heard all the buzz. Last week Mashable covered Bravo’s excellent use of social media tools and successful virtual viewing party. Jennifer Van Grove wrote:
With these numbers, Bravo’s foray into interactive live streaming of traditional TV-only content isn’t likely to be their last. We can only hope that more networks will start experimenting with online broadcasts that tie in audience participation using our favorite social sites.
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With these numbers, Bravo’s foray into interactive live streaming of traditional TV-only content isn’t likely to be their last. We can only hope that more networks will start experimenting with online broadcasts that tie in audience participation using our favorite social sites.
-Read More-
Comment
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Comment by Nathan Ketsdever on May 25, 2009 at 8:16pm - I haven't read that article on Mashable--I'll have to check it out. If you work in the TV and online media space this video by Lisa Hsia of Bravo has some amazing insight into the nuts and bolts of the Bravo strategy. Her tactical and strategic breakdown is most useful for those who are a) dealing with gen x, gen y b) reality television. However, it does provide some great way to increase both engagement and revenue.
© 2010 Created by Jim Durbin.
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