I’ve spent a lot of time working with game changing, female driven businesses – several of which have walked a very fragile line between erotic and mainstream. At our core Americans are still very skittish about the ways in which we permit brands to talk with us about our basic human sexuality. For example, European condom ads are far more honest (and usually pretty damned funny) about their sole function than you will ever see here in the U.S. And it’s not just about FCC standards. It ’s really about our cultural perspective on all things sexual. If you need a little laugh today, be sure to watch the European comedy example at the bottom of this post – it was banned here in the U.S. but became a viral smash!
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