Jim Durbin's Page

If you're a consultant, this little piece of advice is going to help you make a lot of money this year. Stop selling Social Media to your clients.

You heard me.

I started doing this in 2006, and while I was able to generate dozens of clients who would pay for my services. The benefits were online exposure, SEO ranking, and clients leads, but these were small benefits compared to what I really wanted, which was to transform their marketing services and boost their profitability. The problem was… Continue

Well congratulations folks - you're all part of a 1,000 member Ning group, grown organically and with a minimum of fuss.

To celebrate - I'm giving away Training DVD's to three lucky winners

The first is Selling Products Using Social Media.

This is great for those of you who either work inside or are pitching to small business owners. This covers some basics on using social media sites, auction sites, and local classifieds to boost your marketing dollar. It's an hour and a half of prime… Continue

I was having a conversation with a friend of mine yesterday - he was talking about the commercial potential of Foursquare, and even noted that Mashable thinks FourSquare will be the next Twitter or Facebook.

I guffawed - or snorted, or something, because my wife felt it important enough to give me a bit of a dressing down later. As she pointed out, not everyone has been in the trenches as long as I have, and the wonder of social media, which is so important for the initial success of new softwa… Continue

I should probably be more upfront about this on the sidebar, but if you're posting links to drugs, or sex, or making money through google I'm just deleting and banning you without a second thought.

Let me know if someone is doing this in their profile - this is for real people, not the scum of the internet. And yes, if that's you, you're the scum of the internet. I do sometimes make mistakes, or run into someone who writes me, and I reinstate them, but I just don't have time to chase them down.… Continue

I had the distinct pleasure of joining Michael Kelemen on the Recruiting Animal Show yesterday to talk about Facebook. If you've never listened to the show, prepare yourself. It's a call-in show of rowdy miscreants and the occasional unsuspecting guest, all run by the Recruiting Animal himself. Yesterday's show had some technical difficulties, but the callers jumped in and grilled me, argued with me, and asked a lot of great questions.

There's a segment of the online recruiting world that just… Continue